In recent weeks, social media has been buzzing with disappointment as the Apple users Vision Pro return their $3,500 headsets. It appears that the 14-day return period for the first wave of Vision Pro buyers is coming to a close, and many users are citing various reasons for their dissatisfaction. News of the Vision Pro customer returns on this scale are both unexpected and unprecedented and while some of them may have planned to return from the start after trying to out, many of them appear to be genuinely struggling to use the device comfortably without putting a strain on themselves. The primary reasons behind these returns include comfort issues, lack of a killer app, and limited productivity. We don’t have a concrete number to specify how many Apple users are returning the Vision Pro, but social media posts lead us to believe that a lot of them appear to be making the shift.

Image: Apple Vision Pro Headset
Apple Users’ Vision Pro Returns Rack Up
Priced at $3500, the number of buyers of the Apple Vision Pro Headsets was already predicted to be on the lower side before launch. Not all of Apple’s already premium customer bases were expected to be able to afford the device nor were all of them seen as interested in the VR headset. Now reports of the limited buyers also going ahead and returning the heavy headset might further dissuade users from making a purchase. The quality of the device is undeniable and none of the Apple users returning the Vision Pro appear to be complaining about how well the device is made. The experience of using it for extended periods, however, appears to be causing quite some discomfort.
It is also important to be wary of the fact that these reports of Apple users’ Vision Pro returns have been seen primarily on Twitter/X. Does this reflect only an extremely specific community of users or are we going to see these trends reflected even outside of it? We’ll have to wait to see.
Vision Pro Customer Returns Linked to Comfort Issues: Headaches and Motion Sickness
One of the most frequently cited reasons for returning the Vision Pro headsets is discomfort. Customers have reported experiencing headaches and motion sickness while using the device. The weight of the headset, with most of it being front-loaded, has been a particular complaint. Some users have even mentioned burst blood vessels and redness in their eyes after using the headset. While these discomforts are not unique to the Vision Pro, as VR headset users have reported similar issues in the past, they are still significant factors contributing to returns.
The Verge’s product manager, Parker Ortolani, shared his own experience of developing a burst blood vessel in his eye after using the Vision Pro. He also mentioned that the strap designs and overall weight of the device made it uncomfortably cumbersome to wear for extended periods. Another user on social media expressed disappointment, stating that the headset was “simply way too uncomfortable to wear even for short periods of time.” The rise of Apple users’ Vision Pro returns is inevitable if the device is unusable in the most basic sense.
This week I bought an Apple Vision Pro, but sadly have to return it.
It gave me a bad headache and motion sickness, but I don’t think it was the Vision Pro’s fault.
I was born cross-eyed and had surgery when I was 2 to “cosmetically” correct it. I can only use one eye at a…
— Adam Preiser (@adampreiser) February 8, 2024
For all the accessibility options in the Apple Vision Pro, feels like a damn shame that I’m going to be locked out. My prescription is stronger, but I do not use prism lenses. Contacts are not an option for me.
Damn, I don’t think I have any other option than return. pic.twitter.com/QGRRgoM2Qt
— Alex (@Trialobite) February 14, 2024
Unique Comfort Challenges in Wearable Technology
Comfort issues in wearable technology are not unique to Apple’s Vision Pro. The challenge lies in producing wearables that cater to the diverse range of human body types and preferences. For instance, smartwatches often face criticism regarding the size and weight of the case in relation to the wearer’s wrist. Smart rings also encounter issues with finger swelling and finding the right fit. Similarly, smart glasses and headsets can be problematic for individuals with a low nose bridge, as the devices may slip off or fail to block out light effectively.
These comfort challenges highlight the complexity of scaling wearable production for the mass market. While Apple has made significant advancements in the design and functionality of the Vision Pro, it is clear that more work needs to be done to ensure a comfortable experience for all users. It seems as if the design details of the device focused more on how good the VR experience can be, without as much emphasis on the “wearable” element of it, leading to the current reports of Apple users returning the Vision Pro.
Lack of a Killer App and Limited Productivity Disappoints
Another common complaint among Vision Pro users is the lack of a compelling application or “killer app” that justifies the high price tag. Some users have mentioned that the device does not offer enough productivity relative to its cost. For example, one user mentioned feeling dizzy while looking at Figma screens and stated that the device was not applicable to their work. Another engineer mentioned that the coding experience on the Vision Pro failed to convince them, and focusing issues caused headaches.
The device has been primarily marketed as a gadget that can do it all, supporting your needs from entertainment to productivity at work, which was what allowed a lot of users to justify the investment in the device. Considering that many are unable to use the device for their work due to a lack of support for all their needs, the reasons for these Apple users’ Vision Pro returns increase. In a Reddit post, a user wrote, “If I’m not using this for productivity, and if I don’t love it for entertainment, and if there aren’t enough games to play on it – I just can’t justify keeping it.” This sentiment reflects the disappointment of users who were expecting a more versatile and impactful device.
Getting closer to that return side of things as I try to use the Apple Vision Pro to improve productivity. I’m sure it works for some jobs, but I need to see serious ROI for a $4000+ investment. Smartphones provide this, but the AVP may be a few years away https://t.co/0o73zXSIKT
— Matthew Miller (@palmsolo) February 8, 2024
I will return my Apple Vision Pro.
The coding experience failed to convince me, particularly the moments when it clarifies text on focus, causing headaches during programming.
— Gui Bibeau — e/acc. (@GuiBibeau) February 6, 2024
The Vision Pro’s Price-Performance Ratio Sets Apple Vision Pro Returns in Stone
The Vision Pro’s high price tag has been a significant factor contributing to customer dissatisfaction. Some users have expressed that the headset is too expensive for the discomfort and limited productivity it offers. The return of the Vision Pro can be seen as a reflection of customers’ willingness to invest in a product that meets their expectations and delivers value for their money. We rarely see users capitalize on the return policies for their purchases quite so willingly, but this current trend may have many repercussions in the future. Will Apple continue to provide a 14-day exchange on the Apple Vision Pro? Will customers start exercising this right more proactively with their future purchases with other brands? We shall have to see.
The Role of App Developers and Content Availability
The availability of apps and content plays a crucial role in enhancing the overall user experience of any device, including the Vision Pro. While Apple has partnered with various developers to create applications for the headset, some users have expressed disappointment with the limited number of apps available. For example, Netflix has not released a Vision Pro app, and the streaming service’s co-CEO, Greg Peters, has taken a “wait and see” approach. This lack of confidence from app developers has left some users feeling that the device does not offer enough compelling content. This in turn has prompted them to see the device as a temporary fad rather than a long-term investment. The inevitable result of this chain of events? The Apple users’ Vision Pro returns.
The success of the Vision Pro relies heavily on the continuous development and availability of engaging and innovative applications. As the ecosystem evolves and more developers embrace the platform, the Vision Pro may become a more attractive proposition for users.
For all the accessibility options in the Apple Vision Pro, feels like a damn shame that I’m going to be locked out. My prescription is stronger, but I do not use prism lenses. Contacts are not an option for me.
Damn, I don’t think I have any other option than return. pic.twitter.com/QGRRgoM2Qt
— Alex (@Trialobite) February 14, 2024
The Return of Vision Pro: Impact and Future Outlook
While the vocal subset of early adopters returning their Vision Pro headsets has sparked discussion on social media, it is challenging to determine the actual return rate or Apple’s internal expectations for the device. The true impact of these returns on Apple’s bottom line remains uncertain.
However, it is important to note that many users who expressed their intention to return the Vision Pro also mentioned their eagerness to try a second-generation version of the headset. This indicates that the dissatisfaction is not solely due to inherent flaws in the current product, but rather a combination of comfort issues, lack of a killer app, and limited content availability. Apple has an opportunity to address these concerns and improve upon the Vision Pro in future iterations. For that to happen though, the company sales have to provide them with sufficient incentives to keep working on the product, so the trend of Apple users’ Vision Pro returns need to slow down.
Well, here’s how I’m beginning to see things with 3 days left to return my AVP: I never used any VR before (besides PSVR), I love AVP, but man, it’s now making me want a Quest 3 and put $3k in my pocket until Apple improves Vision Pro and then I’ll be back in spades for the Apple…
— DarkNRG (@ActovGodd) February 14, 2024
The return of Apple Vision Pro headsets by dissatisfied customers signals that there are areas for improvement in terms of comfort, app development, and content availability. While the device offers impressive features and capabilities, it falls short of meeting the lofty expectations set by its price tag and Apple’s reputation for innovation.
As Apple continues to invest in AR/VR technology and refine its products, addressing comfort concerns, expanding the library of apps, and delivering compelling content will be critical. By doing so, Apple can enhance the overall user experience and regain the confidence of customers who are eagerly awaiting the next iteration of the Vision Pro.